Get to Know Us

Get to Know Us

Get to Know Us

We are driven by a vision to create meaningful connections through innovative strategies and bold creativity. As we continue to grow, our focus remains on delivering impactful solutions that resonate deeply with audiences and drive measurable results.


Shaping Ideas
into Reality

Shaping Ideas
into Reality

Our purpose is to create impactful, story-driven content that connects brands with their audiences in meaningful ways. We focus on blending creativity with strategy to craft campaigns that resonate deeply and authentically, helping brands inspire, engage, and achieve their goals on a global scale.

As we expand globally, Grapefruit is embracing a vision rooted in genuine cultural appreciation and inclusivity. We aim to build bridges across borders, collaborating with diverse talents and voices that bring fresh perspectives to our work.

We see ourselves not just as a global agency, but as a network of individuals who value and celebrate the uniqueness of every culture we encounter.

Our process

Our process

Concept developement

Every great story starts with a strong concept. At the heart of our process lies brainstorming and ideation, where we transform your brand’s vision into a clear and compelling narrative.

Creative direction

We bring ideas to life through bold and innovative creative direction. From mood boards to storyboards, we craft the aesthetic, tone, and style of your video to align with your brand’s identity.

Creative direction

We bring ideas to life through bold and innovative creative direction. From mood boards to storyboards, we craft the aesthetic, tone, and style of your video to align with your brand’s identity.

Production

From pre-production planning to post-production polish, we manage every aspect of creating high-quality videos. Our aim is to deliver seamless, professional work that exceed your expectations.

Strategy

Great content deserves a great plan. We provide strategic insights to ensure your videos are not only engaging but also drive measurable results. By tailoring distribution strategies to your goals —we ensure your content reaches the right audience in the most effective way.

Team

Team

John Hope

Director of Photography


With substantial experience in high-end video-production and photography, John has worked with luxury brands from Bentley to Costume. His inventive approach to content creation lends a unique viewpoint to all projects at Grapefruit. John’s expertise in blending creativity with technical precision makes him an invaluable asset to any team.


Umeir Ali

Founder


With a strong ability to identify new opportunities, Umeir actively scouts and forges connections that align with the company’s goals. Balancing business acumen with a creative mindset, Umeir ensures that Grapefruit continues to thrive and innovate in a competitive market. Drawing from his experience as a music video director and producer on several projects, he brings a unique perspective that blends creativity and strategic vision.

Founder


With a strong ability to identify new opportunities, Umeir actively scouts and forges connections that align with the company’s goals. Balancing business acumen with a creative mindset, Umeir ensures that Grapefruit continues to thrive and innovate in a competitive market.






Mohmina Jannat

Founder


Mohmina's vast experience in Marketing provides a unique viewpoint to the team through her practical industry knowledge. Her eagerness and care for visually pleasing solutions, paired with a solid understanding of structure and planning, lead towards the purposeful execution of every project.




Founder


Mohmina's vast experience in Marketing provides a unique viewpoint to the team through her practical industry knowledge. Her eagerness and care for visually pleasing solutions, paired with a solid understanding of structure and planning, lead towards the purposeful execution of every project.